Professional wordsmith.
People watcher.
Shower thinker.
Night owl.
Middle child.
Pirate descendent.
Rom com connoisseur.
Connoisseur Belgian Chocolate fiend.
Big fan of words.
Well howdy-do!
I’m Bella (Belzo if we’re chummy or Isabella if my mother is telling me off). I’m a Sydney-born n’ bred copywriter who genuinely loves her job and reckons advertising can change the world for the better. Ugh, what a sucker.
I’ve been gaga for words since my first words (goo goo gaga). I’m a big believer in the power of film, music, comedy and kindness to push us in the right direction. And Shrek. Never underestimate the power of Shrek.
After living out my Peggy Olson dreams at Anomaly in New York City, I’ve just returned to Sydney to start my next chapter on home soil.
Hit me up if you’d like to chat. Or if you want to see Shrek 5 with me next year.
Achievements:
AWARD Awards Gold Best Radio and Audio Script Writing - Dreamy (2022)
AWARD Awards Silver Radio and Audio - Dreamy (2022)
AWARD Awards Bronze Voice Performance; Health Awareness and Social Responsibility - Dreamy (2022)
Spikes Bronze Direct - Dreamy (2022)
Spikes Shortlist Radio and Audio - Dreamy (2022)
APAC Effies Silver and Bronze - KFC’s Great Bucket Hunt (2022)
APAC Effies 2x Bronze - Dreamy (2022)
LIA x MADC Young Creatives Competition Winner (2021)
Cannes Young Lions Australia Finalist (2021)
Snapchat Creative Council Australia Finalist (2021)
APAC Effie Gold - KFC Australia’s Long-Term Success (2021)
Effie Australia Silver Long-Term Effects - KFC (2021)
Effie Australia Bronze Brand Value - KFC (2021)
Snapchat Creative Council Winner (2020)
NSW Premier’s Agency Campaign of the Year - Speak Out (2020)
Ogilvy Sydney Rookie of the Year (2018)
Education:
Copy School (2021)
AWARD School (2019)
BA Media Communications - University of Sydney (2017)
Experience:
Anomaly New York (2022-2024) - Senior Copywriter
Ogilvy Sydney (2018-2022) - Copywriter