Professional wordsmith.
People watcher.
Shower thinker.
Night owl.
Middle child.
Pirate descendent.
Bougainvillea propagandist.
Rom com connoisseur.
Connoisseur Belgian Chocolate fiend.
Big fan of words.
Well howdy-do!
I’m Bella (Belzo if we’re chummy or Isabella if my mother is telling me off). I’m a Sydney-born n’ bred copywriter who genuinely loves her job and reckons advertising can change the world for the better. Ugh, what a sucker.
If there are three things that bring me real joy in this world, they’re people, travel and creativity. Shrek is a close fourth.
I’m a big believer in the power of words, music, comedy and kindness to push us in the right direction. And cheese. Never underestimate the power of cheese.
Like any good Aussie, I’m a chiller on the surface but a work horse behind the scenes. I love sinking my teeth into a challenging brief and love the thrill of cracking it even more. I’m currently creating at Anomaly in NYC.
Hit me up if you’d like to chat ideas over a bevvy. Or a cheeseboard.
Achievements:
AWARD Awards Gold Best Radio and Audio Script Writing - Dreamy (2022)
AWARD Awards Silver Radio and Audio - Dreamy (2022)
AWARD Awards Bronze Voice Performance; Health Awareness and Social Responsibility - Dreamy (2022)
Spikes Bronze Direct - Dreamy (2022)
Spikes Shortlist Radio and Audio - Dreamy (2022)
APAC Effies Silver and Bronze - KFC’s Great Bucket Hunt (2022)
APAC Effies 2x Bronze - Dreamy (2022)
LIA x MADC Young Creatives Competition Winner (2021)
Cannes Young Lions Australia Finalist (2021)
Snapchat Creative Council Australia Finalist (2021)
APAC Effie Gold - KFC Australia’s Long-Term Success (2021)
Effie Australia Silver Long-Term Effects - KFC (2021)
Effie Australia Bronze Brand Value - KFC (2021)
Snapchat Creative Council Winner (2020)
NSW Premier’s Agency Campaign of the Year - Speak Out (2020)
Ogilvy Sydney Rookie of the Year (2018)
Education:
Copy School (2021)
AWARD School (2019)
BA Media Communications - University of Sydney (2017)