Some idea babies that are still stuck in the womb

Client: Johnnie Walker

For over 200 years, Johnnie Walker has told America to keep walking. 
Yet, 13.7% of Americans have serious difficulty walking due to disability.

In a world-first, let’s recenter what this iconic tagline means at its core.
It’s not a literal expression of putting one foot in front of the other, but pushing forward and overcoming challenges to taste the most out of life.

In doing so, we’ll redefine the way America (and the world) sees people who live with a disability, and cement Johnnie Walker as a brand of progress and breaking boundaries.

Client: Transport for NSW

The NSW Government recently implemented Mobile Detection Cameras to reduce phone use behind the wheel.

To drive awareness and help change behaviour, let’s parody Apple’s iconic ‘Shot on iPhone’ campaign - plastering photos taken by the Mobile Detection Cameras on billboards for all to see.

Client: Domestic Violence NSW

1 in 10 Australian women experienced domestic violence during COVID-19.
Despite the world reopening, DV support services were still in desperate need of funding to meet the continuing surge in crisis demand.

While our posters looked like familiar COVID-19 messages at first glance, the headlines and visual duality serve as important reminders of the other pandemic - domestic violence. The poster series urges people to address this pandemic with as much urgency and severity as COVID-19.

Client: Afterpay

Australia’s buy-now-pay-later market leader, Afterpay, has launched a new money app ‘Money by Afterpay’. 

To demonstrate the scale of the service and engrain the app into the heart of culture, let’s make Money by Afterpay synonymous with the brands, products and people Aussies love. 

When influencers call out brands and products on social, we’ll invite them to include our simple language device in their caption, putting a small yet effective stamp on existing social content behaviour.

We can also create pop-up activations in partnership with retailers and food outlets, which are exclusively open to Money by Afterpay customers.

And even go guerrilla and turn every (relevant) ad out in the wild into an ad for Money by Afterpay.

Client: marie claire

Sexual consent is a hugely discussed topic in Australia (and around the world) at the moment. As advertisers, I think we’ve got an important role to play in shifting the perception of consent away from seeming ‘unsexy’ or ‘uncool’. Because actually, it can be quite the opposite…

Read my lil’ opinion piece here.