Client: Transport for NSW
The NSW Government recently implemented Mobile Detection Cameras to reduce phone use behind the wheel.
To drive awareness and help change behaviour, let’s parody Apple’s iconic ‘Shot on iPhone’ campaign - plastering photos taken by the Mobile Detection Cameras on billboards for all to see.
Client: Domestic Violence NSW
1 in 10 Australian women have experienced domestic violence during COVID-19. The world might be reopening, but DV support services are in desperate need of funding to meet the continuing surge in crisis demand.
While our posters might look like familiar COVID-19 messages at first glance, the headlines and visual duality serve as important reminders of the other pandemic - domestic violence. The poster series urges people to address this pandemic with as much urgency and severity as COVID-19 (and supplementary QR codes can drive much-needed donations).
Client: City of Sydney Council
There are 25 publicly funded statues in Sydney CBD featuring historical figures like Governor Arthur Phillip, Queen Victoria and Matthew Flinders (and even his cat, Trim). Yet not one statue recognises a First Nations leader.
Let’s create an AR lens series that gives Sydneysiders a means of erecting statues of First Nations peoples. Users can click through from the lens to find out more about notable figures like Bennelong, Pemulwuy and Yagan.
In partnership with the City of Sydney Council, we can erect the most popular statue IRL - a symbolic gesture to more fairly represent our country’s history.
Client: Afterpay
Australia’s buy-now-pay-later market leader, Afterpay, is launching its new money app ‘Money by Afterpay’.
To demonstrate the scale of the service and engrain the app into the heart of culture, let’s make Money by Afterpay synonymous with the brands, products and people Aussies love.
When influencers call out brands and products on social, we’ll invite them to include our simple language device in their caption, putting a small yet effective stamp on existing social content behaviour.
We can also create pop-up activations in partnership with retailers and food outlets, which are exclusively open to Money by Afterpay customers.
And even go guerrilla and turn every (relevant) ad out in the wild into an ad for Money by Afterpay.
Client: marie claire
Sexual consent is a hugely discussed topic in Australia (and around the world) at the moment. As advertisers, I think we’ve got an important role to play in shifting the perception of consent away from seeming ‘unsexy’ or ‘uncool’. Because actually, it can be quite the opposite…
