Thank You, Canada
Crown Royal
How could a Canadian spirit steal the spotlight on the day that’s all about America and beer?
On America’s biggest stage - the Super Bowl - Crown Royal took a refreshingly sincere and original approach. As the spirit of generosity, it graciously thanked Canada for the many wonderful (and weird) things it’s given the world.
Amidst the noise and clutter of the Super Bowl, our campaign really stood apart and got loads of (not just Canadian) people talking. Sorry not sorry, America and beer.
In true Super Bowl fashion, we teased the campaign with a series of cryptic videos and billboards…
And in true advertising fashion, we made a case study to win some metal.
Executive Creative Director: Mike Byrne
Creative Director: Mark Sarosi
Art Director: Amelia Lytle
Director: Jake Scott