Bitta this. Bitta that.
“It’s not the size of the brief that matters, but what you do with it”. That’s how the saying goes, right?
Funnily enough, some of my smallest briefs have turned out to be pretty epic (even Fried Side of Life came from a little and very open-ended brief).
Here’s a hodgepodge of some smaller (yet still fun) pieces of work.
To celebrate Vogue American Express Fashion’s Night Out, themed New York City, we created a collection of posters that brought Fifth Avenue to Sydney and Melbourne.
In the midst of lockdown, we encouraged Aussies to enrol in postgraduate courses at the University of Queensland.
Why follow the trends of jigsaw puzzles, baking and retro gaming when you could use this valuable time to advance your career and Own the Unknown, now more than ever?
We informed NSW drivers of large-scale upgrades to road safety features across the state. These upgrades are estimated to prevent the loss of more than 1500 lives and serious injuries on our roads over 15 years.
Simply put, Safe Roads Save Lives.
We put a print ad in the paper to celebrate American Express’ partnership with Two Good Co. - a NFP supporting domestic violence survivors.
And my advertising folio wouldn’t be complete without a digital campaign to show off a bunch of credit cards.
