Giving Day
JDRF
JDRF is a global NFP leading the charge in Type 1 Diabetes research. To drive donations for its annual Giving Day event, we created their first ever TTL campaign.
Our comms is all about the numbers. For people with type 1, daily life involves constantly calculating and monitoring glucose levels and insulin injections. And more broadly, this campaign centred on statistics of T1D in Australia, donation dollars, reaching financial targets and examining statistics of donor behaviour.
The numbers, for both good and bad reason, are staggering.
In light of these alarming numbers, we posed a simple question to every Australian:
We encouraged Aussies to crunch the numbers via OOH placements in high footfall squares, streets, shopping centres and cafes across the country.
And used animation in our digital placements to imagine these numbers trickling down thanks to the public’s support.
Aussie comedian Joel Creasey lent his pipes to boost donations.
And on social, we played into a variety of donor stats to entice Aussies to ‘be the 1’ to stop T1D.
JDRF smashed its goal out of the park, raising over a whopping $2 million for Type 1 Diabetes research.
Creative Directors: Miriam Wells, Bridget Jung
Art Director: Leora Zuckerman